Latino cuisine is growing in popularity.  This interest has generated an increased demand for expertise in Latino ingredients, culinary history and wide scale access to new products and recipes.

Latin America has contributed native ingredients to the culinary world with such as:  tomatoes, corn, avocados, cacao (chocolate).

Almost 50 million pounds of guacamole were consumed during the Super Bowl in 2009 according to the  Haas Avocado  Board